The Teatro Massimo concludes 2017 with full satisfaction and, after the last performance of the year with December 28 (the production of the ballet “La bella dormente nel bosco” at the end of the year has reached almost 11,000 admissions), sums up the year: accounts in order for the fifth year in a row, an increase in the number of spectators and income from the box office, with a significant presence of young people and an important percentage of tickets sold online. The percentage of filling of the sala Grande for the season of operas, ballets and concerts just ended has reached 80%, with many shows completely sold out. The paying spectators in 2017 were 145,610 (136,435 in 2016, 105,860 in 2014). As a result, the box office revenues also rose by 10% compared to the previous year and by 46.3%, the figure for 2014, now reaching over 3.5 million. To these figures we must add the 15,000 spectators of the tour in Japan, the tens of thousands that have crowded the free entry events (Maratona Chopin, Piano City, Opera Camion …) and about 40,000 who have followed the streaming broadcasts of the operas and concerts, thanks to the innovative breakthrough represented by the Teatro Massimo WebTv, bringing the total audience far beyond two hundred thousand.
Even the subscribers are getting more and more numerous, a sign that the Palermitans are rewarding the Teatro Massimo programming: already for the 2018 season the subscribers have reached 6.250, with a further growth compared to 2017. The presence of guided tours is constantly increasing which see a lot of Italian and foreign tourists and many Palermo residents: in 2017 it reached a record number of 106,500 visitors, realizing a collection of guided tours of more than 600,000 euros. Finally two other important data: the number of spectators under the age of 35 in the audience is close to 27%, which means more than one in four spectators; the percentage of online sales has tripled over the past two years. These data confirm that the Teatro Massimo has a strong appeal among young people and that the choice to focus also on technological innovation, for communication as well as for shows, has proved successful.
“It is with satisfaction that I read in these figures, as I see daily in the hall – says the superintendent Mr. Francesco Giambrone – a steady growth of our audience: which is loyal, has confidence in the theater, follows it with affection and shows attention and curiosity also in comparisons of the most innovative choices. A theater that opens up more and more to new generations. These results are an important sign at a time when we are increasingly committed to focusing on the quality and diversification of shows and other activities, to open up more and more to the territory and to increase our self-financing capacity as a sign of good practice. These results are the most evident result of the commitment and daily work of all the Foundation’s employees and collaborators who are sharing the relaunch project and have contributed decisively to achieving these results ».
Appreciation also by the mayor Mr. Leoluca Orlando, president of the Foundation: «The Teatro Massimo confirms itself as an excellent cultural enterprise. A company, with accounts in active and constantly improving, able to plan and implement investments with great attention to the quality of relationships with workers and the satisfaction of passionate users. A cultural enterprise, which puts at the center the quality of an offer of music, opera and performances always of the highest level, which make Palermo dialogue with the world and promote the cultural excellence of Palermo in the world ».